Olin Award Research Presentation and Luncheon

05/22/2019 12:00 PM - 01:30 PM
St. LouisMO 

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Dean Mark P. Taylor and Richard J. Mahoney cordially invite you to attend the

Olin Award Luncheon

Wednesday, May 22, 2019
Noon–1:30 p.m.

Bauer Hall, 210, McGinnis Classroom

The favor of a reply is requested by May 17, 2019.

“Taking Assortment Optimization from Theory to Practice: Evidence from Large Field Experiments on Alibaba”
When you launch your web browser for some online shopping, how do web-based retailers know which products you’ll find most irresistible? How do they recommend products that will maximize revenue from the billions of shoppers who pass through their virtual doors? Those questions form the crux of Olin Award-winning research by WashU’s Dennis Zhang and Jake Feldman. Their research—with Chinese online retail giant Alibaba—tested the limits of machine learning technology, leavening it with customer-choice methodologies from a half-century ago.